If you believe you should have access to that content, please contact your librarian.įor librarians and administrators, your personal account also provides access to institutional account management. The institutional subscription may not cover the content that you are trying to access. For example, when Sony was developing the Walkman in 1979, although a retail price of ¥50,000 (249) was required to achieve breakeven. Other times, it can also be used to increase market and sales growth. Oxford Academic is home to a wide variety of products. Penetration pricing can be used to achieve market share as a competitive strategy to achieve market leadership. View the institutional accounts that are providing access.View your signed in personal account and access account management features.Some societies use Oxford Academic personal accounts to provide access to their members.Ĭlick the account icon in the top right to: In marketing it is a theoretical method that is used to lower the prices of the goods and services causing high demand for them in the future. See below.Ī personal account can be used to get email alerts, save searches, purchase content, and activate subscriptions. Penetration pricing strategy is usually used by firms or businesses who are just entering the market. Some societies use Oxford Academic personal accounts to provide access to their members. If you do not have a society account or have forgotten your username or password, please contact your society. Do not use an Oxford Academic personal account. When on the society site, please use the credentials provided by that society.If you see â€˜Sign in through society siteâ€™ in the sign in pane within a journal: Many societies offer single sign-on between the society website and Oxford Academic. Society member access to a journal is achieved in one of the following ways: If you cannot sign in, please contact your librarian.

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Click Sign in through your institution.Shibboleth/Open Athens technology is used to provide single sign-on between your institutionâ€™s website and Oxford Academic. This authentication occurs automatically, and it is not possible to sign out of an IP authenticated account.Ĭhoose this option to get remote access when outside your institution. Typically, access is provided across an institutional network to a range of IP addresses. If you are a member of an institution with an active account, you may be able to access content in one of the following ways: 001.Get help with access Institutional accessĪccess to content on Oxford Academic is often provided through institutional subscriptions and purchases. The results show that Competitive Pricinghas significant positive influence on consumer behaviour at 5% level. The results show that blog has significant positive influence on consumer behaviour at 5% level. The results show that marketing sharing sites has significant positive influence on consumer behaviour at 5% level. The results show that Price Skimminghas significant positive influence on consumer behaviour at 5% level.

According to comarketing Fred Allen, radio is considered a medium, and little is done well on it. INTRODUCTION Marketing is a term that is used to describe news, entertainment, and advertising. The sample size for the current study is 162 which gathered via random sampling method.The results show that Penetration Pricing has significant positive influence on consumer behaviour at 5% level. Keywords Pricing strategies, marketing, consumer behaviour, Penetration Pricing, Psychological Pricing, Skimming pricing. The present research applied quantitative research method via adapting questionnaire from academic sources. The current study aimed to examine pricing strategies as a determining factor in influencing consumer behaviour.

Doi penetration pricing strategy